The company offers its customers two flexible plans, 2 Serving Plan and 4 Serving Plan. The firm was recently trading at a 52-week low of $2 on Octoand set a 52-week high on Decemat $12.76.īlue Apron Holdings Inc is a United States-based company involved in discovering new recipes, ingredients, and cooking techniques to prepare meals that are sent along with fresh, seasonal ingredients, directly to customers. Class A has performed poorly during the past few months, garnering a low Long-Term Technical Rank by InvestorsObserver of 1, putting Blue Apron Holdings Inc. InvestorsObserver gives the stock a Bearish Sentiment score at the moment based on recent trading.īlue Apron Holdings Inc. The average recommendation from Wall Street analysts was a Strong Buy which may get revised based on this new data. The stock is down 12.56% to $1.80 after the report.ĭespite revenues increasing, earnings decreased, signaling a decline in profit margins.
In the same quarter a year ago, the company lost $1.17 per share on revenue of $109.7 million. On the revenue line, the company reported $109.7 million, missing estimates by $9.2 million.
Class A ( APRN) said before open Monday that it lost $0.74 per share in quarter three 2022. Yesterday’s earnings report showed a loss of $39 million last quarter, and a 13 percent drop in revenue.Blue Apron Holdings Inc. Blue Apron also says that its big goal for 2018 is to break even on the year. Here’s a quick outline of how Blue Apron hopes to woo customers back: more beef in meal kits, apparently, plus special boxes that play off trends like the Whole30 elimination diet, and more ads. The paper says that this is bad enough to “jeopardize its rank as the largest meal-kit company in the U.S.,” but yesterday, CEO Brad Dickerson urged people not to be petty by “focus on who has the number one share of customers or revenues at this point in time.” According to The Wall Street Journal, 13 percent of them fled in 2017’s final three months. But unlucky stuff happened - Amazon swallowed up Whole Foods, investors dug into Blue Apron’s financials, shares debuted at a cut-rate $10 a pop - and customers started running away.
But the biggest problem facing the company appears to be a big drop in subscribers: Per the company’s latest earnings report, Blue Apron has, in just one year, lost over a quarter-million customers - there are 746,000 right now, and that’s down from a million-plus at the company’s 2017 high point.īlue Apron had bragged that the IPO, which was the meal-kit industry’s first, could value it at $3 billion. To keep in Wall Street’s good graces after its IPO, the start-up cut costs, announced a new East Coast distribution center, and laid off hundreds of workers. Once Blue Apron’s stock started trading last summer for less money than one of its meal kits, it was clear that the company had problems.
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